About Us

What we do

We're passionate about delivering high-quality content and experiences for our audiences. Whether it's the latest news and insights from the world of motorsport or expert advice on improving your golf game, we're committed to providing the most engaging content that resonates with our audiences.

How we do it

At Crash, we're constantly innovating. We use state-of-the-art technology to deliver high-quality experiences that drive results for clients. Our unique and innovative approach sets us apart from our competitors, allowing us to deliver outstanding results for them.

Our team of talented and passionate individuals, from editorial to commercial, are experts in their fields, with a deep understanding of the lifestyle and verticals we operate in. We believe that we all do our best work in a supportive and inclusive working environment where opportunities are open to all.

Our Story

Crash Media Group was founded in 1999 with its flagship brand, Crash.net. Originally it was an image-sharing service for F1 photographers, it has since become one of the largest and most recognised motorsport media brands in the world.

With over 20 years of experience in the sports sector, Crash Media has developed media solutions for more than 100 websites and produced media management systems for clients like Ducati, Red Bull, and Land Rover.

In 2015, it acquired Golf Magic and Visordown from Immediate Media and invested in both brands, resulting in significant growth. In May 2024, GolfMagic achieved its all-time record month with 4m Users

Crash Media also incorporates a digital agency that offers programmatic and social media advertising campaigns and website builds for first-tier brands in the motorsport, cycling and golf verticals.

Leadership

Our leadership team comprises experienced media professionals with a growth mindset and a deep understanding of our verticals. CEO William Miller has almost 20 years of experience in media and advertising and is dedicated to driving portfolio growth.

His vision is "to become the leading global provider of emotive media solutions by developing our existing brands, exploring new verticals, and leveraging emerging technologies to create even more immersive experiences. By fostering a diverse and inclusive workplace, we will be better equipped to understand
our audiences and to create solutions that truly resonate with them. We're excited about the future and look forward to continuing to push the boundaries of what's possible in the world of media.”